CAMPAIGNS.
“Sometimes the questions are complicated and the answers are simple.”
~ Dr. Seuss ~
Bokomo Corn Flakes.
“Mr Lacey”
What better way to achieve record-breaking sales than to give away a free pair of collectible laces in each pack?
Bovril.
“Bovril Bucks”
This in-store sales promotion encouraged shoppers to purchase Bovril and stand a chance to win “Bovril bucks to beef up their basket”. Cross-merchandising and recipe neck tags supported the promotion.
Panasonic.
"Like It To Win It"
With Panasonic’s re-launch in South Africa the challenge was to create awareness while pushing sales. This promotion, with print, in-store, online and trade marketing elements, was designed to create interest around the brand while encouraging consumer interaction to create a ripple effect on social media.
Lucky Star.
"Get Lucky"
The Lucky Star sales promotion was executed with a surprise and delight competition to win cash. Due to the high volumes of tins produced – and for a global market – promotional messages couldn’t be put onto the label, so we printed inside the lid of a select number of tins, which customers needed to find to win their share of R1 million in cash.