Café Culture.

 

“Launch” 

As a maverick wine brand, Café Culture hit the market with a launch event that dismantled wine stereotypes. This relaxed art gallery event, themed around “Expression”, was a vibrant mixture of DJ music, art and customised items, such as t-shirts, made by artists using Café Culture wine.  

Marmite.

 

“Bus Shelters”

With Marmite being regarded as an iconic household brand, consumers have become so familiar with its label that the “Marmite look” is still recognisable even when the letters are shuffled around. Short, effective messages, linked to single words in the Marmite font, reached unprecedented success in bus shelter advertising.

Panasonic.

 

"Like It To Win It"

With Panasonic’s re-launch in South Africa the challenge was to create awareness while pushing sales. This promotion, with print, in-store, online and trade marketing elements, was designed to create interest around the brand while encouraging consumer interaction to create a ripple effect on social media.