RADIO.
“You can’t sell anything if you
can’t tell anything”
~ Beth Comstock ~
Marmite.
“Broadside”
Marmite has been around since 1902 and the recipe has remained the same for all these years. A fictional character, named Broadside Maxwell, has been working in the Marmite factory doing the same thing day after day, until he discovers a new recipe.
Marmite.
“Best To Eat”
Broadside Maxwell discovers that there are many more uses for Marmite than just a delicious, rich, salty spread.
Lipton Ice Tea.
"Jerome"
This playful radio spot supported an on pack promotion that urged consumers to get into the summer vibe and get refreshed naturally.
Lipton Ice Tea.
"Matilda"
This playful radio spot supported an on pack promotion that urged consumers to get into the summer vibe and get refreshed naturally.
Safari Half Marathon.
"PSA"
A public service announcement for the event that took place on Worker’s Day.
Heart Foundation.
"Braveheart"
You can’t replace a heart – a simple,
yet dramatic demonstration.
Lucky Star.
"Get Lucky"
The Lucky Star sales promotion was executed with a surprise and delight competition to win cash. Due to the high volumes of tins produced – and for a global market – promotional messages couldn’t be put onto the label, so we printed inside the lid of a select number of tins, which customers needed to find to win their share of R1 million in cash.